TY  - BOOK
AU  -  Jugenheimer, Donald W
TI  - Advertising and public relations research
SN  - 9789384229009
U1  - 659.072 
PY  - 2014///
CY  - DBS Imprints.
PB  - M.E. Sharpe
KW  - Public relations--Research
KW  - Advertising--Research
N1  - Index
ER  -