TY  - BOOK
AU  - Venugopal, R.
TI  - Contemporary Strategic Management: Concepts, Frameworks & Checklists on the Resource-based View of the Firm with Cases 
U1  - 658.4012 
PY  - 1999///
CY  - New Delhi
PB  - Vikas Publishing House Pvt. Ltd.
KW  - Strategic Planning
ER  -