Martin, Tony. <br/><br/>
Financial services direct marketing / 
Tony Martin. 
 - London ;  New York :  McGraw-Hill,  c1991. 
 - x, 327 p. ;  ill. ;  25 cm. 
 - The John Fraser-Robinson direct marketing series .
 - Frazer-Robinson, John.  John Fraser-Robinson direct marketing series .
<br/><br/>Includes bibliographical references (p. 309-310) and index. 
<br/><br/><label>ISBN: </label>0077073851 : 
<br/><br/><label>LCCN: </label>90020908  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Financial services industry--Great Britain.<br/>Direct marketing--Great Britain.
<br/><br/><label>LC Class. No.: </label>HG186.G7  / M35 1991 
<br/><br/><label>Dewey Class. No.: </label>332.10688  / MAF 1991