Peterson, Robin. <br/><br/>
Marketing :  a contemporary introduction / 
Robin Peterson. 
 - Santa Barbara [Calif.] :  Wiley,  c1977. 
 - 675 p. :  ill. ;  24 cm. 
 - Wiley/Hamilton series in marketing .
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>ISBN: </label>0471683310 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PEM 1977