TY  - BOOK
AU  - Peterson,Robin
TI  - Marketing: a contemporary introduction 
T2  - Wiley/Hamilton series in marketing
SN  - 0471683310
U1  - 658.8 
PY  - 1977///
CY  - Santa Barbara [Calif.]
PB  - Wiley
KW  - Marketing
N1  - Includes bibliographies and index
ER  -