Zaltman, Gerald.
Strategies for planned change /
Gerald Zaltman, Robert Duncan.
- New York : Wiley, c1977.
- ix, 404 p. ; 24 cm.
"A Wiley-Interscience publication." Includes indexes.
Bibliography: p. 359-377.
0471981311
76039946
Social change.
Planning.
Organizational change.
Diffusion of innovations.
HM101 / .Z287
303.4 / ZAS 1977