Fletcher, Winston.

Advertising : a very short introduction / Winston Fletcher. - Oxford ; New York : Oxford University Press, 2010. - 140 p. : ill. ; 18 cm. - Very short introductions ; 234 . - Very short introductions ; 234. .

Includes bibliographical references (p. 133-153) and index.

9780199568925 (pbk.) 0199568928 (pbk.)

2010281197

bnb

015489057 Uk


Advertising.

HF5823 / .F54 2010

659.1 / FLA 2010