TY  - BOOK
AU  - Fletcher,Winston
TI  - Advertising: a very short introduction 
T2  - Very short introductions
SN  - 9780199568925 (pbk.)
AV  - HF5823 .F54 2010
U1  - 659.1 22
PY  - 2010///
CY  - Oxford, New York
PB  - Oxford University Press
KW  - Advertising
N1  - Includes bibliographical references (p. 133-153) and index
ER  -