Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar.

By: Seehafer, E. F, 1921-1996Contributor(s): Laemmar, Jack William, 1910- [joint author.]Material type: TextTextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York: McGraw-Hill, 1959. Description: 648 p. : illus.; 24 cmSubject(s): Radio advertising | Television advertisingDDC classification: 659.142
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Item type Current library Call number Status Notes Date due Barcode
Books Books Bangladesh Public Administration Training Centre Library
General Stacks
659.142 SES 1959 (Browse shelf(Opens below)) Available Amirul 23955

Successor to the authors' Successful radio and television advertising, published in 1951.

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