Successful television and radio advertising / Gene F. Seehafer and Jack W. Laemmar.
Material type: TextSeries: McGraw-Hill series in marketing and advertisingPublication details: New York: McGraw-Hill, 1959. Description: 648 p. : illus.; 24 cmSubject(s): Radio advertising | Television advertisingDDC classification: 659.142Item type | Current library | Call number | Status | Notes | Date due | Barcode |
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Books | Bangladesh Public Administration Training Centre Library General Stacks | 659.142 SES 1959 (Browse shelf(Opens below)) | Available | Amirul | 23955 |
Successor to the authors' Successful radio and television advertising, published in 1951.
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