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Understanding communication research methods : a theoretical and practical approach / Stephen M. Croucher & Daniel Cronn-Mills.

By: Croucher, Stephen Michael, 1978- [author.]Contributor(s): Cronn-Mills, Daniel [author.]Material type: TextTextPublisher: New York ; London : Routledge, Taylor & Francis Group, 2019Edition: Second editionDescription: 323 pages : illustrations ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781138052659 (hbk); 9781138052680 (pbk)Subject(s): Communication -- Research -- MethodologyDDC classification: 302.20721 LOC classification: P91.3 | .C73 2019Summary: "Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- Provided by publisher.
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Item type Current library Call number Status Date due Barcode
Books Books Bangladesh Public Administration Training Centre Library
General Reading Room
302.20721 CRU 2019 (Browse shelf(Opens below)) Available 112896

Includes bibliographical references and index.

"Using an engaging how-to approach that draws from scholarship, real-life, and popular culture, this textbook offers students practical reasons why they should care about research methods and a guide to actually conducting research themselves. Examining quantitative, qualitative, and critical research methods, this new edition helps undergraduate students better grasp the theoretical and practical uses of method by clearly illustrating practical applications. The book features all the main research traditions within communication including online methods, and provides level-appropriate applications of the methods through theoretical and practical examples and exercises, including new sample student papers that demonstrate research methods in action"-- Provided by publisher.

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