000 00883cam a2200265 a 4500
005 20181210002010.0
008 831028s1981 enka b 001 0 eng
010 _a 82127773
020 _a0434923001 (pbk.) :
040 _aDLC
_cDLC
_dDLC
_dBD-DhBPATC
050 0 0 _aHF5415.3
_b.W542 1981
082 0 0 _a380.1
_219
_bWIB 1981
100 1 _aWilliams, Keith C.
_943609
245 1 0 _aBehavioural aspects of marketing /
_cKeith C. Williams.
260 _aLondon :
_bHeinemann,
_c1981.
300 _aix, 235 p. :
_bill. ;
_c24 cm.
500 _a"Published on behalf of the Institute of Marketing and the CAM Foundation."
504 _aIncludes bibliographies and index.
590 _aNafisa
650 0 _aMotivation research (Marketing)
_943610
650 0 _aConsumers.
_97904
710 2 _aInstitute of Marketing.
_943611
710 2 _aCAM Foundation.
_943612
942 _2ddc
_cBK
999 _c14927
_d14927