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008 080220s1969 xxu ||| b ||| | eng d
035 _a5202775
040 _aericd
_beng
_cericd
_dMvI
_dBD-DhBPA
082 _a374.27
_bDUM 1969
091 _amfm
100 1 _aDubin, Robert.
_98408
245 1 4 _aThe Medium May be Related to the Message
_bCollege Instruction by TV /
_cRobert Dubin and Others.
260 _a[Washington, D.C.] :
_bDistributed by ERIC Clearinghouse,
_c1969.
300 _a125 p.
500 _aContract Number: OEC-4-10-163.
_5ericd
500 _aSponsoring Agency: Office of Education (DHEW), Washington, DC. Bureau of Research.
_5ericd
520 _aStarting from research-based conclusions regarding the use of Educational Television (ETV) in colleges, and the premise that ETV is a new medium of instruction rather than just another method, this book tries to answer three questions: 1. Can a distinction be made between the consequences of students being taught by ETV and the consequences achieved by other teaching technologies? 2. Is there a systematic way in which the attitudes of college professors relate to the possibility that they may have to use ETV in their teaching; and 3. Is there a special student reaction to being taught by ETV compared with their reaction to the instructional technologies replaced by television instruction? Findings are that ETV is neither better nor worse intrinsically than the medium of instruction it replaces in achieving results among students, and therefore does not require an educational policy decision. Professors are responsive to ETV and will use it on an individual basis. ETV will tend to cause a redundancy in professors' teaching functions, but this will be compensated by a proportionate growth in their research functions. An extensive bibliography is appended. (GO)
533 _aMicrofiche.
_b[Washington D.C.]:
_cERIC Clearinghouse
_emicrofiches : positive.
590 _aNaeem
650 0 7 _aCollege Faculty.
_2ericd
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650 0 7 _aCollege Students.
_2ericd
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650 0 7 _aColleges.
_2ericd
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650 0 7 _aComparative Analysis.
_2ericd
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650 0 7 _aEducational Television.
_2ericd
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650 0 7 _aLearning.
_2ericd
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650 0 7 _aProfessors.
_2ericd
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650 0 7 _aStudent Reaction.
_2ericd
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650 0 7 _aStudents.
_2ericd
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650 0 7 _aTeachers.
_2ericd
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650 0 7 _aTeaching Methods.
_2ericd
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650 0 7 _aTeaching.
_2ericd
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650 0 7 _aTelevision Curriculum.
_2ericd
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650 0 7 _aTelevision Teachers.
_2ericd
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650 1 7 _aEducational Media.
_2ericd
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650 1 7 _aStudent Attitudes.
_2ericd
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650 1 7 _aTeacher Attitudes.
_2ericd
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650 1 7 _aTeacher Effectiveness.
_2ericd
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710 2 _aOregon Univ., Eugene. Center for Advanced Study of Educational Administration.
_961628
856 4 1 _uhttp://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED031926
942 _2ddc
_cBK
999 _c21179
_d21179