000 00719nam a2200205 4500
005 20181210010443.0
008 691210s1970 nyua b 001 0 eng
040 _aDLC
_cDLC
_d BD-DhBPA
082 _a658.3126
_bKEP 1970
100 1 _aKernan, Jerome B.
_969020
245 1 0 _aPromotion:
_b an introductory analysis /
_c Jerome B. Kernan, William P. Dommermuth [and] Montrose S. Sommers.
260 _aNew York:
_bMcGraw-Hill,
_c1970.
300 _axvi, 367 p.:
_billus.
_c24 cm.
504 _aBibliographical footnotes.
590 _aAmirul
650 0 _aSales promotion.
_969021
700 1 _aDommermuth, William P.,
_ejoint author.
_969022
700 1 _aSommers, Montrose S.,
_ejoint author.
_969023
942 _2ddc
_cBK
999 _c24042
_d24042