000 00619cam a22001931 4500
005 20181210011300.0
008 720829s1966 nyu b 000 0 eng
040 _aDLC
_cODaWU
_dOCoLC
_dUk
_dBD-DhBPA
082 _a658.802
_bBUM 1966
100 1 _aBuell, Victor P.
_939395
245 1 0 _aMarketing management in action /
_c Victor P. Buell.
260 _aNew York :
_bMcGraw-Hill,
_c1966.
300 _axii, 340 p. ;
_c24 cm.
440 0 _aMcGraw-Hill series in marketing and advertising
_973483
504 _aBibliography: p. 329-333.
590 _aAmirul
650 0 _aMarketing
_xManagement.
_973484
942 _2ddc
_cBK
999 _c25733
_d25733