000 | 00750cam a2200241 a 4500 | ||
---|---|---|---|
005 | 20181210011440.0 | ||
008 | 860506s1987 nyua b 001 0 eng | ||
020 | _a0195040864 (alk. paper) | ||
020 | _a0195040872 (pbk. : alk. paper) | ||
040 |
_aDLC _cDLC _dBD-DhBPA |
||
082 |
_a658.8342 _bOSW 1987 |
||
100 | 1 |
_aO'Shaughnessy, John. _974422 |
|
245 | 1 | 0 |
_aWhy people buy / _cJohn O'Shaughnessy. |
260 |
_aNew York : _bOxford University Press, _c1987. |
||
300 |
_avi, 195 p. : _bill. ; _c25 cm. |
||
500 | _aIncludes index. | ||
504 | _aBibliography: p. 185-189. | ||
590 | _aAmirul | ||
650 | 0 |
_aConsumer behavior. _974423 |
|
650 | 0 |
_aMotivation research (Marketing) _974424 |
|
650 | 0 |
_aPurchasing. _974425 |
|
942 |
_2ddc _cBK |
||
999 |
_c26098 _d26098 |