000 00750cam a2200241 a 4500
005 20181210011440.0
008 860506s1987 nyua b 001 0 eng
020 _a0195040864 (alk. paper)
020 _a0195040872 (pbk. : alk. paper)
040 _aDLC
_cDLC
_dBD-DhBPA
082 _a658.8342
_bOSW 1987
100 1 _aO'Shaughnessy, John.
_974422
245 1 0 _aWhy people buy /
_cJohn O'Shaughnessy.
260 _aNew York :
_bOxford University Press,
_c1987.
300 _avi, 195 p. :
_bill. ;
_c25 cm.
500 _aIncludes index.
504 _aBibliography: p. 185-189.
590 _aAmirul
650 0 _aConsumer behavior.
_974423
650 0 _aMotivation research (Marketing)
_974424
650 0 _aPurchasing.
_974425
942 _2ddc
_cBK
999 _c26098
_d26098