000 00974cam a2200253 4500
005 20181210011441.0
008 740517t1975 maua bs 001 0 eng
020 _a0884102653
040 _aDLC
_cDLC
_dBD-DhBPA
082 _a658.834
_bTHI 1975
100 1 _aThorelli, Hans Birger,
_974434
245 1 4 _aThe information seekers :
_ban international study of consumer information and advertising image /
_c Hans B. Thorelli, Helmut Becker and Jack Engledow.
260 _aCambridge, Mass. :
_bBallinger Pub. Co. ,
_c c1975.
300 _axxx, 373 p. :
_billus. ;
_c24 cm.
590 _aAmirul
650 0 _aConsumers
_zUnited States.
_97904
650 0 _aConsumers
_zGermany (West)
_97904
650 0 _aConsumer education
_zUnited States.
_974435
650 0 _aConsumer education
_zGermany (West)
_974436
650 0 _aAdvertising.
_941465
700 1 _aBecker, Helmut,
_d1937-
_ejoint author.
_969
700 1 _aEngledow, Jack,
_d1931-
_ejoint author.
_974437
942 _2ddc
_cBK
999 _c26102
_d26102