| 000 | 00684pam a2200229 a 4500 | ||
|---|---|---|---|
| 005 | 20181210011503.0 | ||
| 008 | 820518s1982 enka b 001 0 eng | ||
| 010 | _a 82008134 | ||
| 020 | _a0416745202 : | ||
| 020 | _a041674530X (pbk.) : | ||
| 040 |
_aDLC _cBD-DhBPA _dBD-DhBPA |
||
| 082 |
_a659.1 _bDYA 1982 |
||
| 100 | 1 |
_aDyer, Gillian. _99411 |
|
| 245 | 1 | 0 |
_aAdvertising as communication / _cGillian Dyer. |
| 260 |
_aLondon ; _aNew York : _bMethuen, _c1982. |
||
| 300 |
_axiv, 230 p. : _bill. ; _c21 cm. |
||
| 440 | 0 |
_aStudies in communication _974660 |
|
| 504 | _aIncludes bibliographies and index. | ||
| 590 | _aMomiul | ||
| 650 | 0 |
_aAdvertising. _941465 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26182 _d26182 |
||