| 000 | 00687cam a22002051 4500 | ||
|---|---|---|---|
| 005 | 20181210011542.0 | ||
| 008 | 721003s1961 nyu b 000 0 eng | ||
| 040 |
_aDLC _cGACCLC _dOCoLC _dUk _d BD-DhBPA |
||
| 082 |
_a659.1 _bYEP 1961 |
||
| 100 | 1 |
_aYeck, John D. _975039 |
|
| 245 | 1 | 0 |
_aPlanning and creating better direct mail / _c John D. Yeck and John T. Maguire. |
| 260 |
_aNew York : _bMcGraw-Hill, _c1961. |
||
| 300 |
_a387 p. ; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in marketing & advertising | |
| 504 | _aIncludes bibliography. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aAdvertising, Direct-mail. _941465 |
|
| 700 | 1 |
_aMaguire, John T., _ejoint author. _918030 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26314 _d26314 |
||