| 000 | 00671pam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20181210011652.0 | ||
| 008 | 810616s1982 nyuaf b 001 0 eng | ||
| 040 |
_aDLC _cDLC _dBD-DhBPA |
||
| 082 | 0 | 0 |
_a659.1 _bWRA 1966 |
| 100 | 1 |
_aWright, John Sherman, _d1920- _93969 |
|
| 245 | 1 | 0 |
_aAdvertising / _cJohn S. Wright. [et. al ] |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c1966 |
||
| 300 |
_axiv, 651 p. : _bill. (some col.) ; _c27 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing _975681 |
|
| 504 | _aIncludes bibliographies and index. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aAdvertising. _941465 |
|
| 700 | 1 |
_awarner, daniel s. _975682 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26549 _d26549 |
||