| 000 | 00722cam a22001931 4500 | ||
|---|---|---|---|
| 005 | 20181210011653.0 | ||
| 008 | 720725s1963 nyua b 000 0 eng | ||
| 040 |
_aDLC _cOYU _dOCoLC _dOKentU _dUk _d BD-DhBPA |
||
| 082 |
_a659.1 _bMEI 1963 |
||
| 100 | 1 |
_aMessner, Fredrick R. _975694 |
|
| 245 | 0 | 0 |
_aIndustrial advertising: _bplanning, creating, evaluating, and merchandising it more effectively. / _cWith a preface by Marion Harper, Jr. |
| 260 |
_aNew York: _bMcGraw-Hill, _c1963. |
||
| 300 |
_axxii, 314 p. : _billus. ; _c22 cm. |
||
| 440 | 0 |
_aMcGraw-Hill series in marketing and advertising _975695 |
|
| 504 | _aIncludes bibliography. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aAdvertising, Industrial. _941465 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c26556 _d26556 |
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