| 000 | 00645cam a22001931 4500 | ||
|---|---|---|---|
| 005 | 20181210011654.0 | ||
| 008 | 730529s1957 nyua 000 0 eng | ||
| 040 |
_aDLC _cDLC _d BD-DhBPA |
||
| 082 |
_a659.1 _bMAM 1957 |
||
| 100 | 1 |
_aMartineau, Pierre, _d1905-1964. _966919 |
|
| 245 | 1 | 0 |
_aMotivation in advertising: _bmotives that make people buy / _c Pierre Martineau. |
| 260 |
_aNew York: _bMcGraw-Hill, _c1957. |
||
| 300 |
_a210 p. : _billus.; _c24 cm. |
||
| 490 | 0 | _aMcGraw-Hill series in advertising and selling | |
| 504 | _aIncludes index. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aAdvertising _xPsychological aspects. _941465 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26558 _d26558 |
||