| 000 | 00782pam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20181210011654.0 | ||
| 008 | 850508r1963 nyua b 001 0 eng | ||
| 040 |
_aDLC _cDLC _d BD-DhBPA |
||
| 082 |
_a659.1 _bLUM 1963 |
||
| 100 | 1 |
_aLucas, Darrell Blaine, _d1902- _975708 |
|
| 245 | 1 | 0 |
_aMeasuring advertising effectiveness / _cDarrell Blaine Lucas, Steuart Henderson Britt. |
| 260 |
_aNew York : _bMcGraw-Hill book company, _c c1963. |
||
| 300 |
_axi, 399 p. : _bill. ; _c23 cm. |
||
| 440 | 4 |
_aThe History of advertising _975709 |
|
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aAdvertising _xResearch. _941465 |
|
| 650 | 0 |
_aAdvertising media planning. _941465 |
|
| 700 | 1 |
_aBritt, Steuart Henderson, _d1907- _975710 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26562 _d26562 |
||