| 000 | 00731cam a2200217 a 4500 | ||
|---|---|---|---|
| 005 | 20181210011655.0 | ||
| 008 | 850806s1986 nyua b 001 0 eng | ||
| 020 | _a0195037022 (alk. paper) | ||
| 040 |
_aDLC _cDLC _dBD-DhBPA |
||
| 082 | 0 | 0 |
_a659.1 _bLOA 1986 |
| 100 | 1 |
_aLodish, Leonard M. _975723 |
|
| 245 | 1 | 4 |
_aThe advertising and promotion challenge : _bvaguely right or precisely wrong? / _cLeonard M. Lodish. |
| 260 |
_aNew York : _bOxford University Press, _c1986. |
||
| 300 |
_axiii, 188 p. : _bill. ; _c22 cm. |
||
| 440 | 0 |
_aWharton executive library _952095 |
|
| 504 | _aIncludes bibliographies and index. | ||
| 590 | _aAmirul | ||
| 650 | 0 |
_aAdvertising. _941465 |
|
| 650 | 0 |
_aSales promotion. _975724 |
|
| 942 |
_2ddc _cBK |
||
| 999 |
_c26567 _d26567 |
||