000 00728cam a22001931 4500
005 20181210011716.0
008 731212s1967 nyua 000 0 eng
040 _aDLC
_cDLC
_dBD-DhBPA
082 0 0 _a659.11
_bFLM 1967
100 1 _aFlanagan, George Alexander.
_972710
245 1 0 _aModern institutional advertising :
_bincluding corporate, corporate image association, service, and all other major forms of non-product advertising /
_cGeorge A. Flanagan.
260 _aNew York:
_bMcGraw-Hill Book Co. ,
_c1967.
300 _axii, 299 p. :
_billus.;
_c23 cm.
590 _aAmirul
650 0 _aIndustrial publicity.
_975877
650 0 _aCorporate image.
_99958
650 0 0 _aInstitutional advertising.
_975878
942 _2ddc
_cBK
999 _c26630
_d26630