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005 | 20181210011912.0 | ||
008 | 730327s1965 nyua b 000 0 eng | ||
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_aDLC _cDLC _dBD-DhBPA |
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082 | 0 | 0 |
_a658.802 _bCRM 1965 |
100 | 1 |
_aCrane, Edgar. _976831 |
|
245 | 1 | 0 |
_aMarketing communications / _ba behavioral approach to men, messages, and media. |
260 |
_aNew York : _bJ. Wiley , _c[1965] . |
||
300 |
_axiv, 569 p. : _billus. ; _c24 cm. |
||
490 | 0 | _aThe Wiley marketing series | |
504 | _aBibliography: p. 547-553. and index. | ||
590 | _aAl Amin | ||
650 | 0 |
_aMarketing _xDecision making. _976832 |
|
650 | 0 |
_aAdvertising. _976833 |
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942 |
_2ddc _cBK |
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999 |
_c27031 _d27031 |