000 00707cam a22002171 4500
005 20181210011916.0
008 711124s1964 maua b 000 0 eng
010 _a 64016061
040 _aDLC
_cDLC
_dBD-DhBPA
082 0 0 _a658.8
_bBUM 1994
100 1 _aBursk, Edward Collins,
_d1907-
_eed.
_954945
245 1 0 _aModern marketing strategy /
_cEdited by Edward C. Bursk [and] John F. Chapman.
260 _aCambridge,
_bHarvard University Press,
_c1964.
300 _axix, 360 p.
_billus.
_c24 cm.
490 0 _aThe Business administrator
504 _aBibliographical footnotes.
590 _amizan
650 0 _aMarketing.
_976884
700 1 _aChapman, John F.,
_ejoint ed.
_91145
942 _2ddc
_cBK
999 _c27051
_d27051