| 000 | 01039cam a22002534a 4500 | ||
|---|---|---|---|
| 005 | 20181210011946.0 | ||
| 008 | 020912s2003 nju b 001 0 eng | ||
| 010 | _a 2002014903 | ||
| 020 | _a0471268674 (alk. paper) | ||
| 040 |
_aDLC _cBD-DhBPA _dBD-DhBPA |
||
| 082 | 0 | 0 |
_a658.8 _221 _bKOM 2003 |
| 100 | 1 |
_aKotler, Philip. _945903 |
|
| 245 | 1 | 0 |
_aMarketing insights from A to Z : _b80 concepts every manager needs to know / _cPhilip Kotler. |
| 260 |
_aHoboken, N.J. : _bJohn Wiley & Sons, _cc2003. |
||
| 300 |
_axviii, 206 p. ; _c24 cm. |
||
| 500 | _aPublished simultaneously in Canada. | ||
| 504 | _aIncludes bibliographical references (p. 189-193) and index. | ||
| 590 | _amizan | ||
| 650 | 0 |
_aMarketing. _977170 |
|
| 856 | 4 | 2 |
_3Contributor biographical information _uhttp://www.loc.gov/catdir/bios/wiley045/2002014903.html |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/description/wiley038/2002014903.html |
| 856 | 4 | 1 |
_3Table of contents _uhttp://www.loc.gov/catdir/toc/wiley031/2002014903.html |
| 942 |
_2ddc _cBK |
||
| 999 |
_c27156 _d27156 |
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