000 00550cam a2200181 4500
005 20181210012005.0
008 680301s1967 enk b 000 0 eng
040 _aDLC
_cBD-DhBPA
_dBD-DhBPA
082 0 0 _a658.8
_bMOP 1967
100 1 _aMorse, Stephen.
_94192
245 1 4 _aThe practical approach to marketing management /
_cStephen Morse.
260 _aLondon;
_aNew York :
_bMcGraw-Hill,
_c1967.
300 _a254 p.
_c22 cm.
504 _aBibliography: p. 245-248.
590 _amizan
650 0 _aMarketing
_xManagement.
_977349
942 _2ddc
_cBK
999 _c27233
_d27233