000 | 00689cam a2200217 a 4500 | ||
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005 | 20181210012203.0 | ||
008 | 750310s1975 njua b 000 0 eng | ||
010 | _a 75008605 | ||
020 | _a0130159905 : | ||
040 |
_aDLC _cDLC _dBD-DhBPA |
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050 | 0 | 0 |
_aHF5827 _b.A38 |
082 | 0 | 0 |
_a658.916591 _bADV 1975 |
245 | 0 | 0 |
_aAdvertising management : _bpractical perspectives / _c[edited by] David A. Aaker. |
260 |
_aEnglewood Cliffs, N.J. : _bPrentice Hall, _c[1975] |
||
300 |
_axiv, 399 p. : _bill. ; _c23 cm. |
||
504 | _aIncludes bibliographical references. | ||
590 | _aRasal | ||
650 | 0 |
_aAdvertising _xManagement. _978538 |
|
700 | 1 |
_aAaker, David A. _974213 |
|
942 |
_2ddc _cBK |
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999 |
_c27602 _d27602 |