000 02435nam a22003492u 4500
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008 080220s1994 ii |||gb ||| s eng d
040 _aericd
_beng
_cericd
_dBD-DhBPA
082 0 4 _a659.2
_bBAP 1994
091 _amfm
100 1 _aBalan, k. R.
_913928
245 1 0 _aPublic Relations in Action /
_ck. R. Balan and John C, S. Rayudu.
260 _aNew delhi :
_bCastle books,
_c1994.
300 _a111 p. ;
_c20 cm.
500 _5ericd
520 _aNoting that employers are increasingly demanding that educators modify their teaching methods to reflect trends in the skills necessary for entry-level positions, this paper briefly describes teaching strategies that involve active learning and then explains the benefits students gain by joining the Public Relations Student Society of America (PRSSA). The paper discusses the strategies of cooperative learning, formative evaluation, the focus group strategy, and critical thinking. The paper also: discusses the history of PRSSA; provides the PRSSA mission statement; outlines benefits of membership; presents the structure of the PRSSA; elaborates the structure of the PRSSA chapter; describes the roles of the PRSSA chapter president, executive board members, the secretary, the treasurer, and the public relations director, the PRSSA national committee, and the district director; and discusses what students learn from being a PRSSA member. The paper concludes that membership in preprofessional organizations greatly aid the student in learning and using the information taught in the classroom in a practical and professional atmosphere. Contains 10 references. (RS)
533 _aMicrofiche.
_b[Washington D.C.]:
_cERIC Clearinghouse
_emicrofiches : positive.
590 _aMaher
650 0 7 _aCooperative Learning.
_2ericd
_980987
650 0 7 _aCritical Thinking.
_2ericd
_980988
650 0 7 _aHigher Education.
_2ericd
_980989
650 1 7 _aProfessional Associations.
_2ericd
_980990
650 1 7 _aProfessional Development.
_2ericd
_980991
650 1 7 _aPublic Relations.
_2ericd
_980992
650 1 7 _aStudent Organizations.
_2ericd
_980993
653 1 _aPublic Relations Student Society of America
653 0 _aFocus Groups Approach
_aProfessional Concerns
700 1 _aButler, John M.,
_eauthor.
_980994
856 4 1 _uhttp://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED384080
942 _2ddc
_cBK
999 _c28453
_d28453