| 000 | 01362nam a2200253 a 4500 | ||
|---|---|---|---|
| 005 | 20181210013349.0 | ||
| 008 | 151014s2016 caua b 001 0 eng d | ||
| 010 | _a 2015473614 | ||
| 020 | _a9781452291581 (pbk) | ||
| 020 | _a1452291586 (pbk) | ||
| 040 | _dBD-DhBPA | ||
| 082 | 0 | 4 |
_a658.83 _223 _bMCM 2016 |
| 100 | 1 |
_aMcQuarrie, Edward F., _eauthor. _984558 |
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| 245 | 1 | 4 |
_aThe Market Research Toolbox : _bA Concise Guide for Beginners / _cEdward F. McQuarrie. |
| 250 | _aFourth edition. | ||
| 260 |
_aDilhi : _bSage, _c2016. |
||
| 300 |
_axxi, 373 pages : _billustrations ; _c23 cm |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aIntroduction. Nature and characteristics of market research ; Planning for market research -- Archival research. Secondary research ; Big data -- Qualitative research. Customer visits ; The focus group ; Interview design ; Qualitative sampling and data analysis -- Quantitative research. Survey research ; Questionnaire design ; Experimentation ; Conjoint Analysis ; Sampling for quantitative research ; Quantitative data analysis -- The big picture. Combining research techniques into research strategies ; The limits of market research. | |
| 590 | _amizan | ||
| 650 | 0 |
_aMarketing research _xMethodology. _984559 |
|
| 650 | 7 |
_aMarketing research _xMethodology. _2fast _984559 |
|
| 942 |
_2ddc _cBK |
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| 999 |
_c29737 _d29737 |
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