000 00711nam a22002177a 4500
005 20181210081609.0
008 180522r19981995uk ||||| b||| 001 0 eng d
020 _a0749422726
040 _aBD-DhBPA
_cBD-DhBPA
082 _a658.848
_bBEI 1998
100 _aBennett, Roger
_91923
245 _aInternational marketing :
_bstrategy, planning, market entry & implementation /
_cRoger Bennett.
260 _aLondon :
_bKogan Page,
_c1998.
300 _a384p.
_c22cm.
504 _aincludes Bibliography and index
590 _aRasal
650 _aExport marketing -- Management.
_9132402
650 _a Marketing international.
_9132403
650 _aPlanification stratégique.
_9132404
942 _2ddc
_cBK
999 _c47496
_d47496