| 000 | 00715nam a2200229 a 4500 | ||
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| 005 | 20181210081731.0 | ||
| 008 | 750224s1975 ilua b 001 0 eng | ||
| 010 | _a 74082928 | ||
| 020 | _a0256015678 | ||
| 040 |
_aDLC _cDLC _dBD-DhBPA |
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_aHF5415.13 _b.M3 1975 |
| 082 | 0 | 0 |
_a658.8 _bMCB 1975 |
| 100 | 1 |
_aMcCarthy, E. Jerome _q(Edmund Jerome) _97649 |
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| 245 | 1 | 0 |
_aBasic marketing : _ba managerial approach / _cE. Jerome McCarthy. |
| 250 | _a5th ed. | ||
| 260 |
_aHomewood, Ill. : _bR. D. Irwin, _c1975. |
||
| 300 |
_axvi, 694 p. : _bill. ; _c25 cm. |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 590 | _amizan | ||
| 650 | 0 |
_aMarketing _xManagement. _9133013 |
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| 942 |
_2ddc _cBK |
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| 999 |
_c47725 _d47725 |
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