Strategies for international industrial marketing :
Strategies for international industrial marketing : the management of customer relationships in European industrial markets /
edited by Peter W. Turnbull and Jean-Paul Valla.
- London ; Dover, N.H. : Croom Helm, c1986.
- 310 p. : ill. ; 23 cm.
Includes index.
Bibliography: p. 301-305.
0709924941
Export marketing--Case studies.--Europe
Industrial marketing--Case studies.--Europe
Customer relations--Case studies.
658.848 / TUS 1986
Includes index.
Bibliography: p. 301-305.
0709924941
Export marketing--Case studies.--Europe
Industrial marketing--Case studies.--Europe
Customer relations--Case studies.
658.848 / TUS 1986