Why people buy /
O'Shaughnessy, John.
Why people buy / John O'Shaughnessy. - New York : Oxford University Press, 1987. - vi, 195 p. : ill. ; 25 cm.
Includes index.
Bibliography: p. 185-189.
0195040864 (alk. paper) 0195040872 (pbk. : alk. paper)
Consumer behavior.
Motivation research (Marketing)
Purchasing.
658.8342 / OSW 1987
Why people buy / John O'Shaughnessy. - New York : Oxford University Press, 1987. - vi, 195 p. : ill. ; 25 cm.
Includes index.
Bibliography: p. 185-189.
0195040864 (alk. paper) 0195040872 (pbk. : alk. paper)
Consumer behavior.
Motivation research (Marketing)
Purchasing.
658.8342 / OSW 1987