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Why people buy / John O'Shaughnessy.

By: O'Shaughnessy, JohnMaterial type: TextTextPublication details: New York : Oxford University Press, 1987. Description: vi, 195 p. : ill. ; 25 cmISBN: 0195040864 (alk. paper); 0195040872 (pbk. : alk. paper)Subject(s): Consumer behavior | Motivation research (Marketing) | PurchasingDDC classification: 658.8342
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Holdings
Item type Current library Call number Status Notes Date due Barcode
Books Books Bangladesh Public Administration Training Centre Library
General Stacks 		658.8342 OSW 1987 (Browse shelf(Opens below)) Available Amirul 52482

Includes index.

Bibliography: p. 185-189.

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