Planning and creating better direct mail /
Yeck, John D.
Planning and creating better direct mail / John D. Yeck and John T. Maguire. - New York : McGraw-Hill, 1961. - 387 p. ; 24 cm. - McGraw-Hill series in marketing & advertising .
Includes bibliography.
Advertising, Direct-mail.
659.1 / YEP 1961
Planning and creating better direct mail / John D. Yeck and John T. Maguire. - New York : McGraw-Hill, 1961. - 387 p. ; 24 cm. - McGraw-Hill series in marketing & advertising .
Includes bibliography.
Advertising, Direct-mail.
659.1 / YEP 1961