The advertising and promotion challenge :
Lodish, Leonard M.
The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish. - New York : Oxford University Press, 1986. - xiii, 188 p. : ill. ; 22 cm. - Wharton executive library .
Includes bibliographies and index.
0195037022 (alk. paper)
Advertising.
Sales promotion.
659.1 / LOA 1986
The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish. - New York : Oxford University Press, 1986. - xiii, 188 p. : ill. ; 22 cm. - Wharton executive library .
Includes bibliographies and index.
0195037022 (alk. paper)
Advertising.
Sales promotion.
659.1 / LOA 1986