The advertising and promotion challenge : vaguely right or precisely wrong? / Leonard M. Lodish.

By: Lodish, Leonard M Material type: Text

TextSeries: Wharton executive libraryPublication details: New York : Oxford University Press, 1986. Description: xiii, 188 p. : ill. ; 22 cmISBN: 0195037022 (alk. paper)Subject(s): Advertising | Sales promotionDDC classification: 659.1

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Holdings
Item type	Current library	Call number	Status	Notes	Date due	Barcode
Books	Bangladesh Public Administration Training Centre Library General Stacks	659.1 LOA 1986 (Browse shelf(Opens below))	Available	Amirul		51287

Includes bibliographies and index.

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