Modern institutional advertising :
Flanagan, George Alexander.
Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising / George A. Flanagan. - New York: McGraw-Hill Book Co. , 1967. - xii, 299 p. : illus.; 23 cm.
Industrial publicity.
Corporate image.
Institutional advertising.
659.11 / FLM 1967
Modern institutional advertising : including corporate, corporate image association, service, and all other major forms of non-product advertising / George A. Flanagan. - New York: McGraw-Hill Book Co. , 1967. - xii, 299 p. : illus.; 23 cm.
Industrial publicity.
Corporate image.
Institutional advertising.
659.11 / FLM 1967