Strategic marketing cases and applications /
Cravens, David W.
Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. - Homewood, Ill. : R.D. Irwin, 1983. - xix, 648 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256029369
Marketing--Case studies.
658.8 / CRS 1983
Strategic marketing cases and applications / David W. Cravens and Charles W. Lamb, Jr. - Homewood, Ill. : R.D. Irwin, 1983. - xix, 648 p. : ill. ; 24 cm. - The Irwin series in marketing .
Includes bibliographical references.
0256029369
Marketing--Case studies.
658.8 / CRS 1983