Marketing:
Marketing: a contemporary analysis /
[by] Robert D. Buzzell [and others]
- 2d ed.
- New York : McGraw-Hill , [1972] .
- xiii, 776 p. : illus. ; 25 cm.
1964 ed. published under title: Marketing, an introductory analysis.
Includes bibliographical references.
0070094772
Marketing.
Sales management.
658.8 / DUM 1972
1964 ed. published under title: Marketing, an introductory analysis.
Includes bibliographical references.
0070094772
Marketing.
Sales management.
658.8 / DUM 1972