Marketing: (Record no. 26995)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00757cam a2200229 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181210011900.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 720103s1972 nyua b 000 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0070094772 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhBPA |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | DUM 1972 |
| 245 00 - TITLE STATEMENT | |
| Title | Marketing: |
| Remainder of title | a contemporary analysis / |
| Statement of responsibility, etc. | [by] Robert D. Buzzell [and others] |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 2d ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | New York : |
| Name of publisher, distributor, etc. | McGraw-Hill , |
| Date of publication, distribution, etc. | [1972] . |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 776 p. : |
| Other physical details | illus. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | 1964 ed. published under title: Marketing, an introductory analysis. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 76755 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Sales management. |
| 9 (RLIN) | 76756 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Buzzell, Robert D. |
| Dates associated with a name | 1933- |
| 9 (RLIN) | 76757 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Bangladesh Public Administration Training Centre Library | Bangladesh Public Administration Training Centre Library | General Stacks | 04/15/2018 | 658.8 DUM 1972 | 22463 | 04/15/2018 | 04/15/2018 | Books | Al Amin |