Marketing communications /
Crane, Edgar.
Marketing communications / a behavioral approach to men, messages, and media. - New York : J. Wiley , [1965] . - xiv, 569 p. : illus. ; 24 cm. - The Wiley marketing series .
Bibliography: p. 547-553. and index.
Marketing--Decision making.
Advertising.
658.802 / CRM 1965
Marketing communications / a behavioral approach to men, messages, and media. - New York : J. Wiley , [1965] . - xiv, 569 p. : illus. ; 24 cm. - The Wiley marketing series .
Bibliography: p. 547-553. and index.
Marketing--Decision making.
Advertising.
658.802 / CRM 1965