Marketing communications / (Record no. 27031)
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000 -LEADER | |
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fixed length control field | 00666cam a2200205 a 4500 |
005 - DATE AND TIME OF LATEST TRANSACTION | |
control field | 20181210011912.0 |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 730327s1965 nyua b 000 0 eng |
040 ## - CATALOGING SOURCE | |
Original cataloging agency | DLC |
Transcribing agency | DLC |
Modifying agency | BD-DhBPA |
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
Classification number | 658.802 |
Item number | CRM 1965 |
100 1# - MAIN ENTRY--PERSONAL NAME | |
Personal name | Crane, Edgar. |
9 (RLIN) | 76831 |
245 10 - TITLE STATEMENT | |
Title | Marketing communications / |
Remainder of title | a behavioral approach to men, messages, and media. |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | New York : |
Name of publisher, distributor, etc. | J. Wiley , |
Date of publication, distribution, etc. | [1965] . |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiv, 569 p. : |
Other physical details | illus. ; |
Dimensions | 24 cm. |
490 0# - SERIES STATEMENT | |
Series statement | The Wiley marketing series |
504 ## - BIBLIOGRAPHY, ETC. NOTE | |
Bibliography, etc. note | Bibliography: p. 547-553. and index. |
590 ## - LOCAL NOTE (RLIN) | |
Local note | |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing |
General subdivision | Decision making. |
9 (RLIN) | 76832 |
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Advertising. |
9 (RLIN) | 76833 |
942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
Source of classification or shelving scheme | Dewey Decimal Classification |
Koha item type | Books |
Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
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Dewey Decimal Classification | Bangladesh Public Administration Training Centre Library | Bangladesh Public Administration Training Centre Library | General Stacks | 04/15/2018 | 658.802 CRM 1965 | 22508 | 04/15/2018 | 04/15/2018 | Books | Al Amin |