Advertising management :

Advertising management : practical perspectives / [edited by] David A. Aaker. - Englewood Cliffs, N.J. : Prentice Hall, [1975] - xiv, 399 p. : ill. ; 23 cm.

Includes bibliographical references.

0130159905 :

75008605


Advertising--Management.

HF5827 / .A38

658.916591 / ADV 1975

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