Advertising management :
Advertising management : practical perspectives /
[edited by] David A. Aaker.
- Englewood Cliffs, N.J. : Prentice Hall, [1975]
- xiv, 399 p. : ill. ; 23 cm.
Includes bibliographical references.
0130159905 :
75008605
Advertising--Management.
HF5827 / .A38
658.916591 / ADV 1975
Includes bibliographical references.
0130159905 :
75008605
Advertising--Management.
HF5827 / .A38
658.916591 / ADV 1975