Advertising management : (Record no. 27602)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00689cam a2200217 a 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20181210012203.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 750310s1975 njua b 000 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 75008605 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0130159905 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | DLC |
| Modifying agency | BD-DhBPA |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5827 |
| Item number | .A38 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.916591 |
| Item number | ADV 1975 |
| 245 00 - TITLE STATEMENT | |
| Title | Advertising management : |
| Remainder of title | practical perspectives / |
| Statement of responsibility, etc. | [edited by] David A. Aaker. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Englewood Cliffs, N.J. : |
| Name of publisher, distributor, etc. | Prentice Hall, |
| Date of publication, distribution, etc. | [1975] |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiv, 399 p. : |
| Other physical details | ill. ; |
| Dimensions | 23 cm. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references. |
| 590 ## - LOCAL NOTE (RLIN) | |
| Local note | Mony Rasal |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising |
| General subdivision | Management. |
| 9 (RLIN) | 78538 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 9 (RLIN) | 74213 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type | Public note |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | Bangladesh Public Administration Training Centre Library | Bangladesh Public Administration Training Centre Library | General Reading Room | 04/15/2018 | 658.916591 ADV 1975 | 99743 | 04/15/2018 | 12/10/2018 | Books | Rasal |