Public Relations in Action /
Balan, k. R.
Public Relations in Action / k. R. Balan and John C, S. Rayudu. - New delhi : Castle books, 1994. - 111 p. ; 20 cm.
Noting that employers are increasingly demanding that educators modify their teaching methods to reflect trends in the skills necessary for entry-level positions, this paper briefly describes teaching strategies that involve active learning and then explains the benefits students gain by joining the Public Relations Student Society of America (PRSSA). The paper discusses the strategies of cooperative learning, formative evaluation, the focus group strategy, and critical thinking. The paper also: discusses the history of PRSSA; provides the PRSSA mission statement; outlines benefits of membership; presents the structure of the PRSSA; elaborates the structure of the PRSSA chapter; describes the roles of the PRSSA chapter president, executive board members, the secretary, the treasurer, and the public relations director, the PRSSA national committee, and the district director; and discusses what students learn from being a PRSSA member. The paper concludes that membership in preprofessional organizations greatly aid the student in learning and using the information taught in the classroom in a practical and professional atmosphere. Contains 10 references. (RS)
Microfiche.
[Washington D.C.]:
ERIC Clearinghouse
microfiches : positive.
Cooperative Learning.
Critical Thinking.
Higher Education.
Professional Associations.
Professional Development.
Public Relations.
Student Organizations.
Public Relations Student Society of America Focus Groups Approach Professional Concerns
659.2 / BAP 1994
Public Relations in Action / k. R. Balan and John C, S. Rayudu. - New delhi : Castle books, 1994. - 111 p. ; 20 cm.
Noting that employers are increasingly demanding that educators modify their teaching methods to reflect trends in the skills necessary for entry-level positions, this paper briefly describes teaching strategies that involve active learning and then explains the benefits students gain by joining the Public Relations Student Society of America (PRSSA). The paper discusses the strategies of cooperative learning, formative evaluation, the focus group strategy, and critical thinking. The paper also: discusses the history of PRSSA; provides the PRSSA mission statement; outlines benefits of membership; presents the structure of the PRSSA; elaborates the structure of the PRSSA chapter; describes the roles of the PRSSA chapter president, executive board members, the secretary, the treasurer, and the public relations director, the PRSSA national committee, and the district director; and discusses what students learn from being a PRSSA member. The paper concludes that membership in preprofessional organizations greatly aid the student in learning and using the information taught in the classroom in a practical and professional atmosphere. Contains 10 references. (RS)
Microfiche.
[Washington D.C.]:
ERIC Clearinghouse
microfiches : positive.
Cooperative Learning.
Critical Thinking.
Higher Education.
Professional Associations.
Professional Development.
Public Relations.
Student Organizations.
Public Relations Student Society of America Focus Groups Approach Professional Concerns
659.2 / BAP 1994