MARC details
| 000 -LEADER |
|---|
| fixed length control field |
02435nam a22003492u 4500 |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20181210012642.0 |
| 007 - PHYSICAL DESCRIPTION FIXED FIELD--GENERAL INFORMATION |
|---|
| fixed length control field |
he u||024|||| |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
080220s1994 ii |||gb ||| s eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
ericd |
| Language of cataloging |
eng |
| Transcribing agency |
ericd |
| Modifying agency |
BD-DhBPA |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.2 |
| Item number |
BAP 1994 |
| 091 ## - MICROFILM SHELF LOCATION (AM) [OBSOLETE] |
|---|
| Microfilm shelf location |
mfm |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Balan, k. R. |
| 9 (RLIN) |
13928 |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Public Relations in Action / |
| Statement of responsibility, etc. |
k. R. Balan and John C, S. Rayudu. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
New delhi : |
| Name of publisher, distributor, etc. |
Castle books, |
| Date of publication, distribution, etc. |
1994. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
111 p. ; |
| Dimensions |
20 cm. |
| 500 ## - GENERAL NOTE |
|---|
| Institution to which field applies |
ericd |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
Noting that employers are increasingly demanding that educators modify their teaching methods to reflect trends in the skills necessary for entry-level positions, this paper briefly describes teaching strategies that involve active learning and then explains the benefits students gain by joining the Public Relations Student Society of America (PRSSA). The paper discusses the strategies of cooperative learning, formative evaluation, the focus group strategy, and critical thinking. The paper also: discusses the history of PRSSA; provides the PRSSA mission statement; outlines benefits of membership; presents the structure of the PRSSA; elaborates the structure of the PRSSA chapter; describes the roles of the PRSSA chapter president, executive board members, the secretary, the treasurer, and the public relations director, the PRSSA national committee, and the district director; and discusses what students learn from being a PRSSA member. The paper concludes that membership in preprofessional organizations greatly aid the student in learning and using the information taught in the classroom in a practical and professional atmosphere. Contains 10 references. (RS) |
| 533 ## - REPRODUCTION NOTE |
|---|
| Type of reproduction |
Microfiche. |
| Place of reproduction |
[Washington D.C.]: |
| Agency responsible for reproduction |
ERIC Clearinghouse |
| Physical description of reproduction |
microfiches : positive. |
| 590 ## - LOCAL NOTE (RLIN) |
|---|
| Local note |
|
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Cooperative Learning. |
| Source of heading or term |
ericd |
| 9 (RLIN) |
80987 |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Critical Thinking. |
| Source of heading or term |
ericd |
| 9 (RLIN) |
80988 |
| 650 07 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Higher Education. |
| Source of heading or term |
ericd |
| 9 (RLIN) |
80989 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Professional Associations. |
| Source of heading or term |
ericd |
| 9 (RLIN) |
80990 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Professional Development. |
| Source of heading or term |
ericd |
| 9 (RLIN) |
80991 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Public Relations. |
| Source of heading or term |
ericd |
| 9 (RLIN) |
80992 |
| 650 17 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Student Organizations. |
| Source of heading or term |
ericd |
| 9 (RLIN) |
80993 |
| 653 1# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Public Relations Student Society of America |
| 653 0# - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Focus Groups Approach |
| -- |
Professional Concerns |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Butler, John M., |
| Relator term |
author. |
| 9 (RLIN) |
80994 |
| 856 41 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
<a href="http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED384080">http://www.eric.ed.gov/contentdelivery/servlet/ERICServlet?accno=ED384080</a> |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |