Improving your measurement of customer satisfaction :
Vavra, Terry G.
Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra. - Milwaukee, Wis. : ASQ Quality Press, c1997. - xviii, 490 p. : ill. ; 24 cm.
Includes bibliographical references (p. [465]-476) and index.
0873894057 (alk. paper)
97011803
Consumer satisfaction--Evaluation.
658.834 / VAI 1998
Improving your measurement of customer satisfaction : a guide to creating, conducting, analyzing, and reporting customer satisfaction measurement programs / by Terry G. Vavra. - Milwaukee, Wis. : ASQ Quality Press, c1997. - xviii, 490 p. : ill. ; 24 cm.
Includes bibliographical references (p. [465]-476) and index.
0873894057 (alk. paper)
97011803
Consumer satisfaction--Evaluation.
658.834 / VAI 1998